Strategy and Methods

Research and discovery inform innovation and excellence

At the beginning of every web design project, we sit down with our client and learn about their business' mission, personality, customers and the role of the web site in achieving organizational objectives. The following is an overview of how our typical research and discovery process informs exceptional, enduring results.

1. Define organizational positioning and objectives
We start with an in-depth inquiry, asking questions:

• Who is the target audience?
• How are they using the site?
• What do they need?
• What are their demographics?
• What key information does this audience need?